Offering a breadth of services ranging from jewelry repair, jewelry appraisals, custom design or acquiring a rare and valuable diamond or gemstone we are the one place to get it all. We are happy to provide services to mend, repair, and replace your jewelry. After earning the trust and business of our clients for almost half a century, we encourage you to experience South Bay Jewelry where service and quality is paramount.


With two on staff GIA gemologist all rare gemstone diamonds, unique jewelry and watches are welcome. With 60 years combined experienced their isn’t much SBJ’s gemologist haven’t seen. All appraisals are completed by a G.G. GIA graduate and are excepted by all major law offices and insurance companies.


Rarely is jewelry found exactly how a client prefers. Its the expert staff at SBJ which have made it their mission to be the pinnacle in “in-house” manufacturing, where every aspect of the jewelry production is done in-house and closely monitored. With two CAD jewelry designers on staff and diamond experts the search is over for your one stop jewelry shop. Once you’ve decided on your diamond or gem its the CAD and jewelry designers which breathe life into the design you only thought imaginable. After you’ve approved your one of a kind jewelry piece its off to our jewelry shop where its headed by our master jeweler and goldsmith. Only after the strictest of quality screening is completed is met is your custom designed jewelry ready to be enjoyed.


Full Service Jewelry & Watch Repair on the premise: One Stop Shop for all your needs.

• Custom design
• Stone replacement
• Setting repair and reconditioning
• Solder repairs and laser repairs
• Pearl restringing
• Watch repair overhaul, water sealing, batteries, link removal, polish and refurbish: Specializing in all watches
• Stone polishing
• Specializes in all metals and jewelry types
• Enamel reconditioning
• Jewelry parts replacements
• much more…

Being in business for 44 years we can say with confidence its our experience that makes us different. We know intimately the wares your jewelry faces day to day and how they need to be repaired to prevent further damage moving forward. South Bay Jewelry’s seasoned staff is ready to assist you in restoring those broken or damaged meaningful pieces and getting them back to their former glory.

South Bay Jewelry has a expert watch makers on staff who are ready and knowledgeable in the working of rare Swiss movement watches. Whether a simple battery or replacing a part no longer made on a family heirloom. SBJ has the qualifications and the expertise to excel when faced with your insurmountable watch dilemmas. We service all major watch brands Cartier, Rolex, Chopar, Patek, Piaget, Charriol, Breitling,Tiffany, Lucien Picard, Panerai, and many others.


Diamonds and Gems have and always will be a symbol of wealth and currency. With our knowledgeable staff, allow us to provide you a safe and friendly environment to get the most for your diamond or gem. When searching and acquiring a rare gem or diamond it takes a great deal of knowledge to get you the most amount of funds for your diamond or gemstone as well as acquiring at a fair market value and not overpaying.Gold, Platinum and Silver Acquisitions South Bay Jewelry has over 40 years experience in knowing exact values for your loved and unwanted jewelry. Whether applying values to signed pieces or paying spot values on loose unwanted gold pieces. SBJ provides aggressive values for your valuables.


Need a Loan? Pawn your jewelry or sterling silver items and receive CASH today! One of the oldest Pawnbroker serving families and communities throughout Orange County.

South Bay Jewelry knows the current economic climate and challenges our community faces. We provide discreet and generous loans toward your important and valuable jewelry pieces. Allow South Bay Jewelry to provide you a last option before parting with your family heirlooms or valuables. Come visit us and see how easy and discreet our lending process is.